2017
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PROGRAM
PUBLISHED CASE
CATEGORY
AWARD LEVEL
CASES
- 2017 Greater China
- Brand Experience: Live + AR/VR/Digital
- GOLD
- KFC & Onmyoji crossover marketing
- Agency: Trio Isobar
- Brand: KFC
- Client: Yum! China
- Language: Mandarin
- 2017 Greater China
- Business-to-Business
- GOLD
- This Is My Dish
- Agency: SapientRazorfish
- Brand: Unilever Food Solutions
- Client: Unilever China
- Language: Mandarin
- 2017 Greater China
- Carpe Diem - Services
- GOLD
- Sang Cha
- Agency: neone
- Brand: Sang Cha
- Client: NetEase Media
- Language: Mandarin
- 2017 Greater China
- Corporate Reputation
- GOLD
- Let there be light
- Agency: Ogilvy & Mather Beijing
- Brand: Coca-Cola
- Client: Coca Cola China
- Language: Mandarin
- 2017 Greater China
- David vs. Goliath
- GOLD
- Wow Girls' Lab
- Agency: X-line Hypermedia
- Brand: Wacoal
- Client: Taiwan Wacoal
- Language: Mandarin
- 2017 Greater China
- Engaged Community
- GOLD
- Kirin Ichiban - Celebrate Life's Firsts Campaign
- Agency: Ogilvy & Mather Taiwan
- Brand: Kirin Ichiban Shibori
- Client: TAIWAN KIRIN COMPANY
- Language: Mandarin
- 2017 Greater China
- Olympics Marketing
- GOLD
- Real Noodles in Rio
- Agency: Carat
- Brand: Master Kong
- Client: Master Kong
- Language: Mandarin
- 2017 Greater China
- Seasonal Marketing
- GOLD
- PXMART Hungry Ghost Festival
- Agency: Ogilvy & Mather Taiwan
- Brand: PX Mart
- Client: PX Mart
- Language: Mandarin
- 2017 Greater China
- Small Budgets - Products
- GOLD
- Let there be light
- Agency: Ogilvy & Mather Beijing
- Brand: Coca-Cola
- Client: Coca Cola China
- Language: Mandarin