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![2018_in_2018_131_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_131/2018_IN_2018_131_hero_1.jpg)
- 2018 India
- Brand Experience: Live + AR/VR/Digital
- FINALIST
- The Most Unpleasant Experience
- Agency: McCann Worldgroup India
- Brand: Harpic
- Client: Reckitt Benckiser India
- Language: English
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![2018_in_2018_132_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_132/2018_IN_2018_132_hero_1.jpg)
- 2018 India
- Brand Experience: Live + AR/VR/Digital
- FINALIST
- Marrying A Cultural Ritual Into A Digital Product
- Agency: McCann Worldgroup India
- Brand: PayTM
- Client: One97 Communication Limited
- Language: English
-
![2018_in_2018_134_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_134/2018_IN_2018_134_hero_1.jpg)
- 2018 India
- Brand Experience: Live + AR/VR/Digital
- FINALIST
- Adding fun to hygiene
- Agency: Ogilvy & Mather Group, India
- Brand: Savlon
- Client: ITC Limited
- Language: English
-
![2018_in_2018_135_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_135/2018_IN_2018_135_hero_1.jpg)
- 2018 India
- Brand Experience: Live + AR/VR/Digital
- FINALIST
- Live Love Laugh - Dobara Poocho
- Agency: McCann Worldgroup India
- Brand: The Live Love Laugh Foundation
- Client: The Live Love Laugh Foundation
- Language: English
-
![2018_in_2018_137_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_137/2018_IN_2018_137_hero_1.jpg)
- 2018 India
- Brand Experience: Live + AR/VR/Digital
- FINALIST
- Samsung Galaxy A9 Pro Bold Shorties
- Agency: Cheil India
- Brand: Samsung India
- Client: Samsung India Electronics Pvt. Ltd.
- Language: English
-
![2018_in_2018_140_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_140/2018_IN_2018_140_hero_1.jpg)
- 2018 India
- Brand Experience: Live + AR/VR/Digital
- FINALIST
- Making Of Developed India Fest (M.O.D.I. Fest)
- Agency: Geometry Global Encompass
- Brand: Government of India (Client: I&B Ministry/ NFDC)
- Client: National Film Development Corporation
- Language: English
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![2018_in_2018_141_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_141/2018_IN_2018_141_hero_1.jpg)
- 2018 India
- Positive Change - Social Good: Brands
- FINALIST
- Daughters To The Defence
- Agency: Grey Worldwide India Pvt. Ltd.
- Brand: Indian Air Force
- Client: Indian Air Force
- Language: English
-
![2018_in_2018_145_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_145/2018_IN_2018_145_hero_1.jpg)
- 2018 India
- Positive Change - Social Good: Brands
- FINALIST
- Combat people's anti-transgender hysteria in public toilets
- Agency: TBWA \ India
- Brand: The Humsafar Trust
- Client: The Humsafar Trust
- Language: English
-
![2018_in_2018_146_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_146/2018_IN_2018_146_hero_1.jpg)
- 2018 India
- Positive Change - Social Good: Non-Profit
- FINALIST
- Why a nudge is better than a push: A case study by Godrej HIT
- Agency: Ogilvy & Mather Group, India
- Brand: Godrej HIT
- Client: Godrej Consumer Products Ltd.
- Language: English
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