UNITED STATES
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![2016_sme_2016_441048_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_441048/2016_SME_2016_441048_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: Loyalty
- FINALIST
- Surprising customers with a personalized experience
- Agency: FCB Chicago
- Brand: Cox Communications
- Client: Cox Communications
- Language: English
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![2016_sme_2016_441820_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_441820/2016_SME_2016_441820_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: Seasonal/Event
- FINALIST
- Alcon's Howard and the Amazing Eye Exam
- Agency: Leo Burnett/Arc
- Brand: Alcon
- Client: Alcon
- Language: English
-
![2016_he_2016_440194_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/HE_2016_440194/2016_HE_2016_440194_hero_1.jpg)
- 2016 United States
- Healthcare - Rx - Professional
- FINALIST
- Defying Convention with Dolutegravir
- Agency: McCann Echo
- Brand: Tivicay and Triumeq (Dolutegravir Franchise)
- Client: ViiV Healthcare
- Language: English
-
![2016_he_2016_440525_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/HE_2016_440525/2016_HE_2016_440525_hero_1.jpg)
- 2016 United States
- Healthcare - Rx - Consumer/DTC
- FINALIST
- CIALIS - Why Pause?
- Agency: Grey New York
- Brand: CIALIS
- Client: Eli Lilly & Co.
- Language: English
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![2016_he_2016_441059_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/HE_2016_441059/2016_HE_2016_441059_hero_1.jpg)
- 2016 United States
- Healthcare - OTC
- FINALIST
- How a Little First Aid Saves Play
- Agency: BBDO New York
- Brand: Johnson & Johnson Compromised Skin
- Client: Johnson & Johnson
- Language: English
-
![2016_he_2016_441357_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/HE_2016_441357/2016_HE_2016_441357_hero_1.jpg)
- 2016 United States
- Healthcare - Rx - Devices
- FINALIST
- One Terrifying Moment
- Agency: Pereira & O'Dell
- Brand: 1-800 Contacts
- Client: 1-800 Contacts
- Language: English
-
![2016_me_2016_438291_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/ME_2016_438291/2016_ME_2016_438291_hero_1.jpg)
- 2016 United States
- Media Innovation - Emerging & New Channels
- FINALIST
- LONGRANGE Addressable TV campaign
- Agency: Sullivan Higdon & Sink
- Brand: LONGRANGE
- Client: Merial
- Language: English
-
![2016_me_2016_441308_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/ME_2016_441308/2016_ME_2016_441308_hero_1.jpg)
- 2016 United States
- Media Content Partnerships
- FINALIST
- The Power of Music to End Smoking
- Agency: Media Assembly
- Brand: Truth Initiative
- Client: Truth Initiative
- Language: English
-
![2016_me_2016_441540_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/ME_2016_441540/2016_ME_2016_441540_hero_1.jpg)
- 2016 United States
- Media Innovation - Emerging & New Channels
- FINALIST
- Biketender
- Agency: POSSIBLE - SEATTLE
- Brand: St-Germain
- Client: Bacardi North America Corporation
- Language: English
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![Close](/assets/close-55eaeef2585f717b6234607024712b5e.png)