UNITED STATES
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![2016_sme_2016_440515_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_440515/2016_SME_2016_440515_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: Multi-Brand Shopper Solution
- SILVER
- Chosen by Kids
- Agency: Starcom
- Brand: Walmart
- Client: Walmart
- Language: English
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![2016_sme_2016_440790_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_440790/2016_SME_2016_440790_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: Seasonal/Event
- SILVER
- Big Heart Pet Brands Seasonal Platform Activation
- Agency: FCB/RED
- Brand: Milk-Bone, Pup-Peroni, Milo's Kitchen
- Client: Big Heart Pet Brands
- Language: English
-
![2016_na_2016_440114_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/NA_2016_440114/2016_NA_2016_440114_hero_1.jpg)
- 2016 United States
- Sustained Success
- BRONZE
- You're Not You When You're Hungry
- Agency: BBDO New York
- Brand: Snickers
- Client: Mars Chocolate North America
- Language: English
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![2016_sme_2016_437870_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_437870/2016_SME_2016_437870_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: Awareness, Trial, and Conversion
- BRONZE
- Underjams at Walmart Overcomes Bedwetting
- Agency: Saatchi & Saatchi X
- Brand: Pampers UnderJams
- Client: Procter & Gamble
- Language: English
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![2016_sme_2016_438336_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_438336/2016_SME_2016_438336_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: Category/Aisle Evolution
- BRONZE
- Olay Shelf Reinvention at Walmart
- Agency: Saatchi & Saatchi X
- Brand: Olay
- Client: Procter & Gamble
- Language: English
-
![2016_sme_2016_440115_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_440115/2016_SME_2016_440115_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: Single-Retailer Program- Mass Merchants
- BRONZE
- Real Women of Depend(R)
- Agency: Geometry Global
- Brand: Depend
- Client: Kimberly-Clark Corp.
- Language: English
-
![2016_sme_2016_440121_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/SME_2016_440121/2016_SME_2016_440121_hero_1.jpg)
- 2016 United States
- Commerce & Shopper: Awareness, Trial, and Conversion
- BRONZE
- Go Commando
- Agency: Geometry Global
- Brand: Cottonelle
- Client: Kimberly-Clark Corp.
- Language: English
-
![2016_he_2016_440973_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/HE_2016_440973/2016_HE_2016_440973_hero_1.jpg)
- 2016 United States
- Healthcare - OTC
- BRONZE
- Let's End This
- Agency: McCann
- Brand: Mucinex
- Client: RB
- Language: English
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![2016_he_2016_441413_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/HE_2016_441413/2016_HE_2016_441413_hero_1.jpg)
- 2016 United States
- Disease Awareness & Education: Advocacy
- BRONZE
- DXM Labworks: Test Drive a Dextrobot
- Agency: Tribal Worldwide
- Brand: Consumer Healthcare Products Assn.
- Client: Consumer Healthcare Products Association
- Language: English
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