UNITED STATES
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![2018_na_2018_e-3385-689_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/NA_2018_E-3385-689/2018_NA_2018_E-3385-689_hero_1.jpg)
- 2018 United States
- Corporate Reputation
- SILVER
- It's time to talk about The Talk
- Agency: BBDO New York
- Brand: Procter & Gamble "My Black is Beautiful"
- Client: Procter & Gamble
- Language: English
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![2018_na_2018_e-3387-744_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/NA_2018_E-3387-744/2018_NA_2018_E-3387-744_hero_1.jpg)
- 2018 United States
- Small Budgets - Products
- SILVER
- It's time to talk about The Talk
- Agency: BBDO New York
- Brand: Procter & Gamble "My Black is Beautiful"
- Client: Procter & Gamble
- Language: English
-
![2018_na_2018_e-3388-715_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/NA_2018_E-3388-715/2018_NA_2018_E-3388-715_hero_1.jpg)
- 2018 United States
- Multicultural
- SILVER
- It's time to talk about The Talk
- Agency: BBDO New York
- Brand: Procter & Gamble "My Black is Beautiful"
- Client: Procter & Gamble
- Language: English
-
![2018_sme_2018_e-230-907_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/SME_2018_E-230-907/2018_SME_2018_E-230-907_hero_1.jpg)
- 2018 United States
- Commerce & Shopper: Single-Retailer Program- Supermarkets
- SILVER
- Share a Pack with a Hero
- Agency: The Integer Group
- Brand: Extra Gum
- Client: Mars Wrigley Confectionary
- Language: English
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![2018_sme_2018_e-233-398_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/SME_2018_E-233-398/2018_SME_2018_E-233-398_hero_1.jpg)
- 2018 United States
- Commerce & Shopper: Category/Aisle Evolution
- SILVER
- The Diageo Whiskey 5
- Agency: Mosaic Shopper
- Brand: The Diageo Whiskey 5
- Client: Diageo North America
- Language: English
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![2018_sme_2018_e-258-756_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/SME_2018_E-258-756/2018_SME_2018_E-258-756_hero_1.jpg)
- 2018 United States
- Commerce & Shopper: Single-Retailer Program- Mass Merchants
- SILVER
- Walmart New School Laundry
- Agency: Saatchi & Saatchi X
- Brand: Tide, Gain, & Downy
- Client: Procter & Gamble
- Language: English
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![2018_sme_2018_e-278-514_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/SME_2018_E-278-514/2018_SME_2018_E-278-514_hero_1.jpg)
- 2018 United States
- Commerce & Shopper: Single-Retailer Program- Mass Merchants
- SILVER
- Eggo Waffle Bar Food Truck
- Agency: The Integer Group
- Brand: Eggo
- Client: The Kellogg Company
- Language: English
-
![2018_sme_2018_e-337-836_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/SME_2018_E-337-836/2018_SME_2018_E-337-836_hero_1.jpg)
- 2018 United States
- Commerce & Shopper: Single-Retailer Program- Other
- SILVER
- Family Caregiving Club
- Agency: KC ShopperConnect
- Brand: Depend
- Client: Kimberly-Clark
- Language: English
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![2018_he_2018_e-2412-344_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/HE_2018_E-2412-344/2018_HE_2018_E-2412-344_hero_1.jpg)
- 2018 United States
- Healthcare - OTC
- BRONZE
- Bayer Aspirin - Making Heroes of Us All
- Agency: Energy BBDO
- Brand: Bayer Aspirin
- Client: Bayer Healthcare
- Language: English
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![Close](/assets/close-55eaeef2585f717b6234607024712b5e.png)