BRAND EXPERIENCE: LIVE + AR/VR/DIGITAL
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![2018_in_2018_178_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_178/2018_IN_2018_178_hero_1.jpg)
- 2018 India
- Brand Experience: Live + AR/VR/Digital
- FINALIST
- #FanTheFire
- Agency: Cheil India
- Brand: adidas
- Client: adidas India Marketing Pvt. Ltd.
- Language: English
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![2018_in_2018_179_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_179/2018_IN_2018_179_hero_1.jpg)
- 2018 India
- Brand Experience: Live + AR/VR/Digital
- FINALIST
- When Family Planning had a Better Plan
- Agency: McCann Worldgroup India
- Brand: Bill & Melinda Gates Foundation
- Client: Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)
- Language: English
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![2018_in_2018_180_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_180/2018_IN_2018_180_hero_1.jpg)
- 2018 India
- Brand Experience: Live + AR/VR/Digital
- FINALIST
- 10 Saal Aapke Naam - An ode to the diverse fans of IPL
- Agency: DDB Mudra Group
- Brand: Sony Max
- Client: Sony Pictures Networks India Pvt. Ltd.
- Language: English
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![2018_in_2018_182_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_182/2018_IN_2018_182_hero_1.jpg)
- 2018 India
- Brand Experience: Live + AR/VR/Digital
- FINALIST
- Live Love Laugh - Dobara Poocho
- Agency: McCann Worldgroup India
- Brand: The Live Love Laugh Foundation
- Client: The Live Love Laugh Foundation
- Language: English
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![2018_in_2018_183_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_183/2018_IN_2018_183_hero_1.jpg)
- 2018 India
- Brand Experience: Live + AR/VR/Digital
- FINALIST
- Adding health to hands
- Agency: Ogilvy & Mather Group, India
- Brand: Savlon
- Client: ITC Limited
- Language: English
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![2018_in_2018_91_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_91/2018_IN_2018_91_hero_1.jpg)
- 2018 India
- Brand Experience: Live + AR/VR/Digital
- FINALIST
- #ThingsDontJudge
- Agency: BBDO India Pvt. Ltd.
- Brand: eBay India
- Client: EBAY India Pvt. Ltd.
- Language: English
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![2018_in_2018_92_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_92/2018_IN_2018_92_hero_1.jpg)
- 2018 India
- Brand Experience: Live + AR/VR/Digital
- FINALIST
- "Durex gets into denims" - gets India and the world talking about sex
- Agency: Havas Worldwide India Pvt. Ltd.
- Brand: Durex
- Client: Reckitt Benckiser India
- Language: English
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![2018_in_2018_95_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_95/2018_IN_2018_95_hero_1.jpg)
- 2018 India
- Brand Experience: Live + AR/VR/Digital
- FINALIST
- Marrying A Cultural Ritual Into A Digital Product
- Agency: McCann Worldgroup India
- Brand: PayTM
- Client: One97 Communication Limited
- Language: English
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![2018_in_2018_96_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2018/IN_2018_96/2018_IN_2018_96_hero_1.jpg)
- 2018 India
- Brand Experience: Live + AR/VR/Digital
- FINALIST
- #ReleaseThePressure
- Agency: BBDO India Pvt. Ltd.
- Brand: Mirinda
- Client: PepsiCo India Holdings Pvt. Ltd.
- Language: English
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