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BRAND EXPERIENCE: LIVE + AR/VR/DIGITAL

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2017_cn_2017_e172-bp-100949284_hero_1
  • 2017 Greater China
  • Brand Experience: Live + AR/VR/Digital
  • FINALIST
  • Acura<You Gotta Be Yourself>
  • Agency: mcgarrybowen Shanghai
  • Brand: Acura
  • Client: Honda China
  • Language: Mandarin
  • Video-player
2017_cn_2017_e172-bp-100967015_hero_1
  • 2017 Greater China
  • Brand Experience: Live + AR/VR/Digital
  • FINALIST
  • Sounds of Extraordinary
  • Agency: Inspire Advertising
  • Brand: Champion Tile
  • Client: Champion Tile
  • Language: Mandarin
  • Video-player
2017_cn_2017_e172-bp-101573212_hero_1
  • 2017 Greater China
  • Brand Experience: Live + AR/VR/Digital
  • FINALIST
  • 24h Doctor
  • Agency: PHD
  • Brand: Lifebuoy
  • Client: Unilever China
  • Language: Mandarin
  • Video-player
2017_cn_2017_e172-bp-101688466_hero_1
  • 2017 Greater China
  • Brand Experience: Live + AR/VR/Digital
  • FINALIST
  • China-TREK "Roam across China"
  • Agency: Hylink
  • Brand: Faw-volkswagen
  • Client: FAW-Volkswagen Automobile Co., Ltd.
  • Language: Mandarin
  • Video-player
2017_cn_2017_e172-bp-102108180_hero_1
  • 2017 Greater China
  • Brand Experience: Live + AR/VR/Digital
  • FINALIST
  • Ask Assam for the happy moment
  • Agency: McCann Health
  • Brand: Assam milk tea
  • Client: Uni-President China
  • Language: Mandarin
  • Video-player
2017_cn_2017_e172-bp-102171515_hero_1
  • 2017 Greater China
  • Brand Experience: Live + AR/VR/Digital
  • FINALIST
  • McDonald's Premium Burger Series
  • Agency: TBWA
  • Brand: McDonald's
  • Client: McDonald's China
  • Language: Mandarin
  • Video-player
2017_cn_2017_e172-bp-102684519_hero_2
  • 2017 Greater China
  • Brand Experience: Live + AR/VR/Digital
  • FINALIST
  • "My hair, it has to be my way" Dove Hair Campaign
  • Agency: Ogilvy & Mather Shanghai
  • Brand: Dove
  • Client: Unilever China
  • Language: Mandarin
  • Video-player
2017_cn_2017_e172-bs-100952489_hero_1
  • 2017 Greater China
  • Brand Experience: Live + AR/VR/Digital
  • FINALIST
  • Rivon VR Cool Love Invitation
  • Agency: Dentsu One Taipei
  • Brand: Rivon
  • Client: Hunya
  • Language: Mandarin
  • Video-player
2017_cn_2017_e172-bs-100969705_hero_1
  • 2017 Greater China
  • Brand Experience: Live + AR/VR/Digital
  • FINALIST
  • The natural grain# I want my blue friend #
  • Agency: NetEase
  • Brand: The natural grain
  • Client: Mengniu
  • Language: Mandarin
  • Video-player
2017_cn_2017_e172-bs-101487256_hero_1
  • 2017 Greater China
  • Brand Experience: Live + AR/VR/Digital
  • FINALIST
  • Donate Your $tep$
  • Agency: Publicis Shanghai
  • Brand: Tencent Charity
  • Client: Tencent Foundation
  • Language: Mandarin
  • Video-player
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