MULTICULTURAL
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LANGUAGE
PROGRAM
PUBLISHED CASE
YEAR
AWARD LEVEL
CASES
- 2018 United States
- Multicultural
- FINALIST
- Sigue Haciéndola
- Agency: MARCA
- Brand: DishLATINO
- Client: DishLATINO
- Language: English
- 2018 United States
- Multicultural
- FINALIST
- Fighting Spirit Stories
- Agency: Ogilvy
- Brand: Modelo
- Client: Constellation Brands
- Language: English
- 2018 United States
- Multicultural
- FINALIST
- 2016 Hispanic Brand Awareness Campaign
- Agency: d exposito & Partners
- Brand: AARP
- Client: AARP
- Language: English
- 2018 Greater China
- Multicultural
- FINALIST
- KFC – The Duo of Two Generations’ Idols
- Agency: Isobar China Group
- Brand: KFC
- Client: Yum! China
- Language: Mandarin
- 2018 Greater China
- Multicultural
- FINALIST
- Endangered Chinese Characters: You Can Make a Difference
- Agency: NetEase Youdao
- Brand: NetEase Youdao Dictionary
- Client: NetEase
- Language: Mandarin
- 2018 Greater China
- Multicultural
- FINALIST
- McDonald's Has Hip-hop: Snacks Also Have Big Dreams
- Agency: iQIYI
- Brand: McDonald's
- Client: McDonald's China
- Language: Mandarin
- 2018 Greater China
- Multicultural
- FINALIST
- Know all know more
- Agency: Wondering Media
- Brand: Zhihu
- Client: Zhihu
- Language: Mandarin
- 2018 Greater China
- Multicultural
- FINALIST
- KFC Huang Bo Celebration Movies
- Agency: Ogilvy Shanghai
- Brand: KFC
- Client: Yum! China
- Language: Mandarin
- 2018 Greater China
- Multicultural
- FINALIST
- "Reader" - moving around, read together
- Agency: Alimama
- Brand: Ali Literature
- Client: Alibaba Group
- Language: Mandarin