BRANDED UTILITY
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LANGUAGE
PROGRAM
PUBLISHED CASE
YEAR
AWARD LEVEL
CASES
- 2019 Greater China
- Branded Utility
- FINALIST
- Honor of Kings & Dunhuang Culture: Murals Digital Restore H5
- Agency: TGideas
- Brand: Honor of Kings
- Client: Tencent Games
- Language: Mandarin
- 2019 Greater China
- Branded Utility
- FINALIST
- Remit Happiness
- Agency: Tencent
- Brand: WeChat Pay
- Client: Tencent
- Language: Mandarin
- 2019 United States
- Branded Utility
- FINALIST
- Pie In The Sky
- Agency: MullenLowe U.S.
- Brand: JetBlue
- Client: JetBlue Airways
- Language: English
- 2018 Russia (Paused)
- Branded Utility
- SILVER
- Vending machines
- Agency: Instinct
- Brand: IKEA
- Client: IKEA
- Language: English, Russian
- 2018 United States
- Branded Utility
- BRONZE
- MyQuit Support Program
- Agency: Wunderman Health
- Brand: Nicoderm CQ
- Client: GSK
- Language: English
- 2018 Greater China
- Branded Utility
- BRONZE
- PEPSI UTC Campaign
- Agency: Loftooo & Harvestsgroup
- Brand: Pepsi
- Client: PepsiCo China
- Language: Mandarin
- 2018 APAC
- Branded Utility
- FINALIST
- Hello in Elephant
- Agency: whiteGREY
- Brand: David Sheldrick Wildlife Trust
- Client: David Sheldrick Wildlife Trust
- Language: English
- 2018 APAC
- Branded Utility
- FINALIST
- Championing the Smallest Fighters
- Agency: BWM Dentsu
- Brand: BabyLove
- Client: BabyLove
- Language: English
- 2018 Greater China
- Branded Utility
- FINALIST
- She’s Mercedes
- Agency: Ogilvy Beijing
- Brand: Mercedes-Benz
- Client: Mercedes-Benz China
- Language: Mandarin