FINALIST
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![2012_na_2012_5785_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5785/2012_NA_2012_5785_hero_1.jpg)
- 2012 United States
- Beauty & Fragrance
- FINALIST
- Scents from the Freshest Places on Earth
- Agency: Wieden + Kennedy
- Brand: Old Spice
- Client: Old Spice
- Language: English
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![2012_na_2012_5786_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5786/2012_NA_2012_5786_hero_1.jpg)
- 2012 United States
- Automotive - Vehicles
- FINALIST
- Red-blooded Luxury
- Agency: Fallon
- Brand: Cadillac
- Client: General Motors
- Language: English
-
![2012_na_2012_5792_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5792/2012_NA_2012_5792_hero_1.jpg)
- 2012 United States
- Home Furnishings & Appliances
- FINALIST
- "Live life comfortably"
- Agency: RPA
- Brand: La-Z-Boy
- Client: La-Z-Boy, Inc.
- Language: English
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![2012_na_2012_5831_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5831/2012_NA_2012_5831_hero_1.jpg)
- 2012 United States
- Positive Change - Social Good: Brands
- FINALIST
- LG Text Ed with Jane Lynch
- Agency: Alcone Marketing
- Brand: LG
- Client: LG Electronics MobileCommUSA
- Language: English
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![2012_na_2012_5840_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5840/2012_NA_2012_5840_hero_1.jpg)
- 2012 United States
- Travel & Tourism
- FINALIST
- Westin: Elements of Well-being
- Agency: BBH New York
- Brand: Westin
- Client: Starwood (Westin Hotels and Resorts)
- Language: English
-
![2012_na_2012_5915_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5915/2012_NA_2012_5915_hero_1.jpg)
- 2012 United States
- Beauty & Fragrance
- FINALIST
- What Will You Gain When You Lose?
- Agency: Leo Burnett/Arc Worldwide
- Brand: Kellogg's Special K
- Client: The Kellogg Company
- Language: English
-
![2012_na_2012_5936_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5936/2012_NA_2012_5936_hero_1.jpg)
- 2012 United States
- David vs. Goliath
- FINALIST
- A Better Way to Go
- Agency: DDB San Francisco
- Brand: Brita
- Client: The Clorox Company
- Language: English
-
![2012_na_2012_5937_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5937/2012_NA_2012_5937_hero_1.jpg)
- 2012 United States
- Beverages - Non-Alcohol
- FINALIST
- Making Natural Meaningful
- Agency: DDB Chicago
- Brand: Sierra Mist Natural
- Client: PepsiCo
- Language: English
-
![2012_na_2012_5950_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2012/NA_2012_5950/2012_NA_2012_5950_hero_1.jpg)
- 2012 United States
- Media Innovation - Existing Channels
- FINALIST
- Duty Calls
- Agency: Wieden + Kennedy
- Brand: Bulletstorm
- Client: Electronic Arts, Inc.
- Language: English
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