FINALIST
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![2013_na_2013_7093_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2013/NA_2013_7093/2013_NA_2013_7093_hero_1.jpg)
- 2013 United States
- Fitness & Wellness
- FINALIST
- What Will You Gain, When You Lose
- Agency: Leo Burnett/Arc Worldwide
- Brand: Kellogg's Special K
- Client: The Kellogg Company
- Language: English
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![2013_na_2013_7142_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2013/NA_2013_7142/2013_NA_2013_7142_hero_1.jpg)
- 2013 United States
- Home Furnishings & Appliances
- FINALIST
- A GE Fridge on a Freshpedition
- Agency: BBDO New York
- Brand: GE Appliances
- Client: General Electric Appliances
- Language: English
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![2013_na_2013_7144_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2013/NA_2013_7144/2013_NA_2013_7144_hero_1.jpg)
- 2013 United States
- Finance
- FINALIST
- We're Not Just Bankers, We're Builders
- Agency: BBDO New York
- Brand: GE Capital
- Client: General Electric Capital
- Language: English
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![2013_na_2013_7145_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2013/NA_2013_7145/2013_NA_2013_7145_hero_1.jpg)
- 2013 United States
- Influencer Marketing
- FINALIST
- We're Not Just Bankers, We're Builders
- Agency: BBDO New York
- Brand: GE Capital
- Client: General Electric Capital
- Language: English
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![2013_na_2013_7167_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2013/NA_2013_7167/2013_NA_2013_7167_hero_1.jpg)
- 2013 United States
- Travel & Tourism
- FINALIST
- Orbitz Takes Vacation Back: Creating Brand Relevance in a Sea of Sameness
- Agency: BBDO New York
- Brand: Orbitz
- Client: Orbitz
- Language: English
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![2013_na_2013_7187_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2013/NA_2013_7187/2013_NA_2013_7187_hero_1.jpg)
- 2013 United States
- Healthcare Services
- FINALIST
- "Useless"
- Agency: Secret Weapon Marketing
- Brand: 1-800-DENTIST
- Client: 1-800-DENTIST
- Language: English
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![2013_na_2013_7202_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2013/NA_2013_7202/2013_NA_2013_7202_hero_1.jpg)
- 2013 United States
- Beverages - Non-Alcohol
- FINALIST
- The Good Part of New York Mornings
- Agency: DDB
- Brand: Tropicana
- Client: Tropicana
- Language: English
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![2013_na_2013_7209_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2013/NA_2013_7209/2013_NA_2013_7209_hero_1.jpg)
- 2013 United States
- Automotive - Aftermarket
- FINALIST
- Tested To Perfection
- Agency: Ogilvy & Mather
- Brand: Castrol EDGE
- Client: Castrol USA
- Language: English
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![2013_na_2013_7248_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2013/NA_2013_7248/2013_NA_2013_7248_hero_1.jpg)
- 2013 United States
- Commerce & Shopper: Single-Retailer Program- Mass Merchants
- FINALIST
- Olympics Limited Edition Items at Walmart
- Agency: Saatchi & Saatchi X
- Brand: Multiple Brands/Procter & Gamble
- Client: Procter & Gamble
- Language: English
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