FINALIST
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![2016_cn_2016_110_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/CN_2016_110/2016_CN_2016_110_hero_1.jpg)
- 2016 Greater China
- Media Innovation
- FINALIST
- Mead Johnson-Helping Moms to Earn Milk Powder Money
- Agency: Tencent
- Brand: Mead Johnson China
- Client: Mead Johnson China
- Language: Mandarin
-
![Blog_image](/assets/blog_image-e0a9ff04b538718fdeb6090d7bda1782.jpg)
- 2016 Greater China
- Positive Change - Social Good: Brands
- FINALIST
- "GOOD NIGHT, DAD" Improve Chinese Baby Sleeping Quality Marketing Campaign
- Agency: Ruoyuchen
- Brand: Johnson&Johnson China
- Client: Johnson&Johnson China
- Language: Mandarin
![2016_cn_2016_112_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/CN_2016_112/2016_CN_2016_112_hero_1.jpg)
- 2016 Greater China
- Internet & Telecom
- FINALIST
- Alipay "Zener Cards Campaign"-CCTV Spring Festival Show Cooperation
- Agency: Digitop
- Brand: Alipay
- Client: Alipay
- Language: Mandarin
-
![2016_cn_2016_113_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/CN_2016_113/2016_CN_2016_113_hero_1.jpg)
- 2016 Greater China
- Beverages - Non-Alcohol
- FINALIST
- Uni-President "Spring Tea" New Brand Launch through LeEco
- Agency: Letv
- Brand: Uni-President Spring Tea
- Client: Uni-President China
- Language: Mandarin
-
![2016_cn_2016_114_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/CN_2016_114/2016_CN_2016_114_hero_1.jpg)
- 2016 Greater China
- Brand Experience
- FINALIST
- Play with Oreo by Taking Selfie
- Agency: NIM Digital
- Brand: Oreo
- Client: Mondelez China
- Language: Mandarin
-
![2016_cn_2016_115_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/CN_2016_115/2016_CN_2016_115_hero_1.jpg)
- 2016 Greater China
- Automotive - Vehicles
- FINALIST
- BMW X1 "Live Real"
- Agency: Starcom
- Brand: BNW X1
- Client: BMW Brilliance
- Language: Mandarin
-
![2016_cn_2016_116_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/CN_2016_116/2016_CN_2016_116_hero_1.jpg)
- 2016 Greater China
- Media Idea
- FINALIST
- Yili "Cup of Hot Milk to Warm One Meter Strangers"
- Agency: Tencent
- Brand: Yili
- Client: Yili
- Language: Mandarin
-
![2016_cn_2016_117_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/CN_2016_117/2016_CN_2016_117_hero_1.jpg)
- 2016 Greater China
- Media Innovation
- FINALIST
- MoWeather 35℃ Plan, Enjoy Summer Ecosystem
- Agency: Isobar China
- Brand: MoWeather
- Client: Coca Cola China
- Language: Mandarin
-
![2016_cn_2016_118_mp4_preview_1](https://d1l3jc4magixw.cloudfront.net/cases/2016/CN_2016_118/2016_CN_2016_118_mp4_preview_1.jpg)
- 2016 Greater China
- Media Idea
- FINALIST
- King Series
- Agency: Dentsu Rihai
- Brand: Honda
- Client: Honda China
- Language: Mandarin
-
![Close](/assets/close-55eaeef2585f717b6234607024712b5e.png)