FINALIST
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![2017_cn_2017_e171-hs-102271473_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E171-HS-102271473/2017_CN_2017_E171-HS-102271473_hero_1.jpg)
- 2017 Greater China
- Household Supplies & Services
- FINALIST
- Live in Fairy Tales Together
- Agency: Shanghai SG+ Advertising
- Brand: FOTILE
- Client: Fotile
- Language: Mandarin
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![2017_cn_2017_e171-rs-102175976_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E171-RS-102175976/2017_CN_2017_E171-RS-102175976_hero_1.jpg)
- 2017 Greater China
- Restaurants
- FINALIST
- McMusicVideo
- Agency: Leo Burnett Taiwan
- Brand: McDonald's
- Client: Prospect Hospitality Co., Ltd. Developmental Licensee of McDonald's
- Language: Mandarin
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![2017_cn_2017_e172-bo-100282127_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E172-BO-100282127/2017_CN_2017_E172-BO-100282127_hero_1.jpg)
- 2017 Greater China
- Brand Content & Entertainment
- FINALIST
- New Product Debut Mega Event
- Agency: Linksus Digiwork
- Brand: Whisper
- Client: P&G China
- Language: Mandarin
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![2017_cn_2017_e172-bo-100946161_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E172-BO-100946161/2017_CN_2017_E172-BO-100946161_hero_1.jpg)
- 2017 Greater China
- Brand Content & Entertainment
- FINALIST
- The Lipstick of Perseverance
- Agency: Dentsu One Taipei
- Brand: SHISEIDO
- Client: Shiseido Taiwan
- Language: Mandarin
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![2017_cn_2017_e172-bo-101339377_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E172-BO-101339377/2017_CN_2017_E172-BO-101339377_hero_1.jpg)
- 2017 Greater China
- Brand Content & Entertainment
- FINALIST
- Welcome to My Home-Season Two
- Agency: Cheil China
- Brand: Samsung
- Client: Samsung
- Language: Mandarin
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![2017_cn_2017_e172-bo-101482207_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E172-BO-101482207/2017_CN_2017_E172-BO-101482207_hero_1.jpg)
- 2017 Greater China
- Brand Content & Entertainment
- FINALIST
- The Warm Word Greeting Card Campaign
- Agency: Ogilvy & Mather Taiwan
- Brand: DynaFont
- Client: DynaComware
- Language: Mandarin
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![2017_cn_2017_e172-bo-102176140_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E172-BO-102176140/2017_CN_2017_E172-BO-102176140_hero_1.jpg)
- 2017 Greater China
- Brand Content & Entertainment
- FINALIST
- McMusicVideo
- Agency: Leo Burnett Taiwan
- Brand: McDonald's
- Client: Prospect Hospitality Co., Ltd. Developmental Licensee of McDonald's
- Language: Mandarin
-
![2017_cn_2017_e172-bs-101561028_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E172-BS-101561028/2017_CN_2017_E172-BS-101561028_hero_1.jpg)
- 2017 Greater China
- Brand Experience: Live + AR/VR/Digital
- FINALIST
- Youku Rebranding - It's a cool world
- Agency: VML
- Brand: Youku
- Client: Youku
- Language: Mandarin
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![2017_cn_2017_e172-cd-101669716_hero_1](https://d1l3jc4magixw.cloudfront.net/cases/2017/CN_2017_E172-CD-101669716/2017_CN_2017_E172-CD-101669716_hero_1.jpg)
- 2017 Greater China
- Carpe Diem - Services
- FINALIST
- Zhima Credit 6.6 Credit Day
- Agency: Tianyukong
- Brand: Zhima Credit
- Client: Alipay
- Language: Mandarin
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