CLIENT
Frito-Lay North America
Rhasheda Boyd, VP, FLNA Positive Choice Brands
Chris Bellinger, CCO
Melody Macaluso, Sr. Director, PopCorners
Christie Clark, Sr. Manager, PopCorners
Amanda Corral, Sr. Director, Media
Matthew Schaffer, CD
Katheryn Renfroe, Associate Creative Director
Sadie Caparelli, Associate Creative Director
Ryan Dirkmaat, Senior Director, Insights
Dan Sipes, Sr. Associate Account Director
Dan Cohen, Sr. Director, Brand Communications
Kathryn odonnell, Marketing Analyst, PopCorners
Jeanette zimmer, Senior Director TM/Legal
Charles boehler, Senior Director Corporate Legal
Jessica nealon, Associate Manager, Media
Sara cusumano, AD
Brett O’Brien, Chief Marketing Officer FLNA
Joanna stubbins, copywriter
Mylena caldera, Account Supervisor
Kelsey Greer, Director of Social & Concepting
Lauren Kozar, Sr. Social Strategist
Ryan haddox, Social Strategist
AGENCY
Rhasheda Boyd, VP, FLNA Positive Choice Brands
Chris Bellinger, CCO
Melody Macaluso, Sr. Director, PopCorners
Christie Clark, Sr. Manager, PopCorners
Amanda Corral, Sr. Director, Media
Matthew Schaffer, CD
Katheryn Renfroe, Associate Creative Director
Sadie Caparelli, Associate Creative Director
Ryan Dirkmaat, Senior Director, Insights
Dan Sipes, Sr. Associate Account Director
Dan Cohen, Sr. Director, Brand Communications
Kathryn odonnell, Marketing Analyst, PopCorners
Jeanette zimmer, Senior Director TM/Legal
Charles boehler, Senior Director Corporate Legal
Jessica nealon, Associate Manager, Media
Sara cusumano, AD
Brett O’Brien, Chief Marketing Officer FLNA
Joanna stubbins, copywriter
Mylena caldera, Account Supervisor
Kelsey Greer, Director of Social & Concepting
Lauren Kozar, Sr. Social Strategist
Ryan haddox, Social Strategist
OMD
Ketchum (United States)
UEG Worldwide
interrogate
SUMMARY
PopCorners provides the perfect snack. Healthier than fried alternatives but tastier than the healthy options. Teaming up with iconic Breaking Bad characters on the biggest stage (The Super Bowl), we showed what was possible by providing a different option in snacking.
