Bayer

Marcel Mesquita, Senior Marketing Communications Manager
Dominik Hoffman, North America Product Manager
Kasie Garcia, Marketing Content Specialist
Bob Fishbeck, Portfolio Marketing Communications Strategy Lead
Bob Wilhelm, Vice-President, Digital Brand Experience, Marketing & Product Communication Head
Rob Schrick, North America Broadacre Strategic Business Lead
Elizabeth Brand, North America Product Manager
John Buol, North America Technical Manager

BBDO Atlanta *Lead Agency

Robin Fitzgerald, Chief Creative Officer
Nigel Tribe, Chief Strategy Officer
Emmet Breen, Managing Director
Jon Mueller, Creative Director
Quinncy Bynum, Associate Creative Director
Emily Miller, Associate Creative Director
Ellen Schneiderhahn, Account Director
Heather Haley, Head of Production
Matt Maggart, Content Producer
Brooke Lissy, Account Executive
Stacey Coker, Creative Resource Manager
Keiraq Garner, Senior Project Manager

Barefoot Proximity

Caitlin Cecil-Sykes, Senior Manager

Rhea & Kaiser

Laura Northam, Associate Director

To convince deeply skeptical, profoundly change-resistant farmers, to adopt a new herbicide, we lent into the fact that they no longer believed manufacturers' claims. By helping them see the truth with their own eyes, TriVolt outsold the previously most successful herbicide launch five times over.