Campbell Soup Company – US Meals & Beverages

Jessica O’Conor, VP Integrated Marketing
Mark Tumelty, VP, Channel Sales and Marketing
Linda Lee, Chief Marketing Officer
Marci Raible, VP Integrated Marketing
Corey Provine, Director of Marketing
Lisa Zahn, Senior Manager, Brand PR
Suzanne Landau, Associate Director, Content & Creation
Re McKenna, Associate Manager, Integrated Production
Matt Mansour, Director, US Media and Partnerships
Rachel Reiss, Manager, Media Strategy and Partnerships

Leo Burnett Chicago *Lead Agency

Susan Lulich, Executive Vice President, Account Director
Lacey Gilbert, Vice President, Director, Strategy
Sean Logan, Senior Strategist
Isabela Ferreira, Senior Vice President, Creative Director, Art DIrector
Bobby Kuhn, Associate Creative Director, Copywriter
Tricia Gillentine, Associate Creative Director, Art Director
Bridget Rose, Senior Vice President, Executive Producer
Monica Stahl, Account Director
Kaylin Goldstein, EVP Head of Planning
Bob Winter, Chief Creative Director
Aida Haddad, Sr. Account Executive

Spark Foundry NY *Lead Agency

Alicia Cohen, Associate Director, Connections. Planning
Pablo Graham, Vice President, Client Project Management
Ebony Jones, Vice President, Content
Jordan Arenas, Director, Performance Media
Victoria Buseman, Associate Director, Analytics
Jessica Yukich, Manager, Client Management
Ian Roberts, Associate Director, Content Partnerships

Genesco Sports Enterprises

Jonas Carr, SVP
Devin Beahm, Account Director

MSL Group

Nupur Raghunath, Senior Vice President, Consumer Brands Practice
Spencer Taich, Vice President, Consumer Brands Practice
Meg Patrick, Senior Account Supervisor, Consumer Brands Practice

Soup sales boomed during the pandemic. But with the world back on the move, its outlook cooled significantly. Our challenge: keep Chunky relevant – and keep it on top of grocery lists. Our solution: a mission to take back lunch, a crucial mid-day moment for Millennial men (our growth target) to recharge. And one disappearing off calendars in a hybrid world. The result? Lunch made its comeback. Our Lunchtime is Your Halftime campaign flipped soup’s post-pandemic script, successfully motivating our ‘Do-It-All Guy’ to fuel up right.