AGENCY
Javier Campopiano, Global Chief Creative Officer
Tim Jones, Chief Creative Officer
Guy Bricio, Group Creative Director
Laura Potucek, Group Creative Director
Viton Arujo, Creative director
Sttenio Costa, Creative Director
Cassandra Sinclair, President, Health and Wellness
Ankit Vahia, Chief Strategy Officer
Chris Brandow, Group Account Director
Saul Metnick, Executive Integrated Producer
Graham Drew, Chief Creative Officer
Josh Eastman, Group Creative Director
Erica Gale, Creative Director
Darian Momanaee, Associate Creative Director
Jake Silverman, Associate Creative Director
Blake Jesse, Integrated Producer
Melissa Fu, Senior Project Manager
Canja Audio Culture
Felipe Resende, head of sound
Eduardo Karas, head of sound
Lucas Sfair, head of sound
BRO Cinema
Mario Guilherme, Director of Production
Mario Patrocinio, Director
Carla Capela, Producer
Peter Bailey
Alex Telfer, Director
Siobhan Carolan, Producer
Townhouse Worldwide
Natasha Howell, Head of Talent
SUMMARY
To counter the overwhelming depression and isolation of the cancer treatment journey, The Most Beautiful Sound introduced a new, profound sound, in oncology, the sound of cancer cells dying. Via and unprecedented research collaboration between ASCO, Harvard Medical School and Berkley School of music The Most Beautiful Sound quickly established itself as the new sound of hope and resilience among patients, oncologists and major academic institutions, all the while generation over 300,000 impressions in under 24 hours while receiving coverage from over 15 countries.
¦
To counter the overwhelming depression and isolation of the cancer treatment journey, The Most Beautiful Sound introduced a new, profound sound, in oncology, the sound of cancer cells dying. Via and unprecedented research collaboration between ASCO, Harvard Medical School and Berkley School of music The Most Beautiful Sound quickly established itself as the new sound of hope and resilience among patients, oncologists and major academic institutions, all the while generation over 300,000 impressions in under 24 hours while receiving coverage from over 15 countries.
