CLIENT
General Motors Company
Heather Waszczenko, Senior Manager, Brand Strategy
Jill Mida, Media & Digital Operations Manager
Adam Detloff, Certified Service Marketing Manager
Kelley Darah, Cadillac Certified Service Brand Lead
Anna Mulvihill, Cadillac Certified Service Brand Lead
Brittani Bridger, Parts Marketing Manager
Michael Guerin, Physical Experience and Products Lead
Jenia Quiles, Marketing Performance Assistant Lead
Luis Hur, Information Analyst
AGENCY
Michael Jobst, EVP Managing Director, GM Business Lead
Jeff Cruz, EVP, Chief Creative Officer
Marie McCarthy, VP, Account Director
Anna Podsialdo, SVP Director, Strategy
Matthew Babiarz, Sr Strategist, Customer Experience Strategy
Ann Phipps, SVP Group Creative Director
Andrew Jakubowski, Associate Creative Director
Gary Kunkel, Senior Art Director
Gregory Ziegenfelder, Senior Project Manager
Paulette Adams, EVP Business Leadership
Sean Gentry, Associate Director, Program Management
Madeline Rohr, Account Executive
Brie Misyiak, Senior Digital Content Artist
Kyle Sanderson, Senior Analyst, Performance & Analytics
Kate Schild, Program Manager
Clara Scott, Copywriter
Leo Burnett
Jennifer Kerasiotis, SVP, Group Creative Director
Bree Erin Brownlee, SVP, Group Account Director
Rose Jordanov, Account Director
CARAT USA Inc.
Paul Dorset, Director, Planning
Maya Jurayj, Manager, Planning
SUMMARY
Addressing labor shortages, our Gen-Z strategy strategically aligned with Future Technicians' journey. Emphasizing impactful messaging through mobile-centric experiences, social proof, and value-driven content, we excelled. Record-breaking GM training enrollments highlight our effectiveness in Youth Marketing.
