CLIENT
McCormick & Company
Sol Garay, VP, Global Brands and Categories
Sarah Windham, Senior Manager, Public Relations
Kendra Ferguson, Sr. Manager, Public Relations
Marni Kokorus, Senior Director, Global Creative & Content Operations
Tom Rowe, Director, Global Digital Experiences
Taylor Nehus, Social Media Content Manager
Alex Glaeser, Senior Social Manager
Zuhair Herzallah, Senior Manager, Global Digital Ops & Experiences
Madeleine Safonin, Associate General Counsel
Kate Dachille, Associate Counsel
Vivian Chen, Marketing Director, Food Away from Home
Kamakshi Awasthi, Digital Analyst
Christine Fletcher, Social Media Community Specialist
Stephanie Bryson, Culinary Development Manager
AGENCY
Samantha Geller, Senior Project Manager
Riley Morris, Senior Account Executive
Alex Hagler, VP Account Director
Michael Greve, Strategy Director, Data
Mercedes Campos, EVP, Account Director
Jonathan Lee, Global Chief Strategy Office & Global Chief Data Officer
Jason Kahner, Global Chief Client Officer
Thiago Cruz, Chief Creative Officer
Jonathan Friedman, Copywriter
Vail Prior, Art Director
Megan Foley-Smith, Planning Director
Justine Feron, Head of Brand Strategy
Amanda Davis, Director of Gaming & Connections
Adam Taverniti, Director, Project Manager
Christina Festoso, SVP, Account Director
Elvia Ortiz, SVP, Account Director
Andrea Bollin, VP, Account Director
Mitch Beckman, Associate Creative Director
Clint Bourgeois, Associate Director, Technology
Sunshine Sachs Morgan & Lylis *Lead Agency
Dentsu
Townhouse
Kevin Grover, Executive Integrated Producer
James McPherson, Chief Production Officer
North Strategic
SuperAwesome
SUMMARY
Frank’s RedHot is the world’s #1 hot sauce, but to keep it’s crown it had to win with Gen-Z. From sharing nihilistic memes to drowning their food in hot sauce, Gen Z knows that pain can be fun. Frank’s leaned into Gen Z’s tastes by helping them derive pleasure from pain on their platform of choice. Frank’s introduced a Fortnite feature that allowed gamers to emote, even in defeat. This resulted in a 12% surge in Q1 sales and a boost in Gen Z's purchase intent, which soared to 57%.
