CLIENT
Mike’s Amazing
Michael Leffler, Founder and Chief Executive Officer
Michael Kurland, Chief Financial Officer and General Counsel
Rafael Lampon, Sr. Marketing Director
AGENCY
Josh Schildkraut, Executive Creative Director
Casey Ritts, Managing Director
Melissa Tifrere, Head Of Production
lindsey rock, Creative Director
chris serna, Creative Director
joe maire, Executive Producer
brian collins, Senior Producer
bill powers, Senior Account Director
jordan heitlinger, Account Director
wyatt smith, Senior Director of Integration
lisanny dominguez, Senior Account Executive
sarah poluha, Group Strategy Director
lauren dandrea, Strategy Director
Elisabeth Leiser, Director of Project Management
alex Stocks Prandy, Senior Project Manager
diane wolfe, Senior Business Manager
Suzanne Voss, Senior Business Manager
Jamie Whitfield, Senior Talent Specialist
Julie Rosenoff, Manager, Art Buying
Lisa Oropallo, Art Buying Manager
Holden Weintraub, Director of Graphic Services
zoya feldsher, Senior Print Producer
rene rodriguez, Print Traffic Manager
Lia Natliashvili, Print Production Assistant
Elif Cerit, Director of Global Projects - Havas Istanbul
Alper Bayrakli, Executive Director of Technology - Havas Istanbul
selin sicakyuz, Senior Account Executive - Havas Istanbul
Bahadir Kizdirma, Project Manager - Havas Istanbul
ercan nailoglu, Experience Design Director - Havas Istanbul
jenny labovitz, Account Executive
Brian Leder, President
SUMMARY
Mike’s Amazing became the fastest growing grocery brand in the tri-state area and eclipsed the growth of the leading category giants.
As THE definition of a challenger brand: small, new, scrappy, but extremely hungry, for its first consumer marketing campaign ever, the brand came out swinging, with huge ambitions. Their challenge: take on some of America’s most iconic and established brands in food, by tapping into the opinionated nature of its New York audience in a unique way for the category.
