AGENCY
Jan Jacobs, Co-Founder & Creative Chairman
Leo Premutico, Co-Founder & Creative Chairman
Grace Martin, Creative Director
Chris Chance, Copywriter
Kelechi Mpamaugo, Art Director
Julia Neumann, Chief Creative Officer
Jeph Burton, Group Creative Director
Hunter Hampton, Group Creative Director
Steve Zaroff, Chief Strategy Officer
Emily Garvey, Group Strategy Director
Jonathan Deves, Strategy Director
Haley Derrah, Strategy Director
Cameren Moncrieffe, Senior Communications Strategist
Andrew Grant, Strategist
Emily Wilcox, Chief Executive Officer
Kate Callander, Group Account Director
Jack Beck, Senior Account Director
Jonathan Skewes, Account Supervisor
Allie Graham, Account Supervisor
Brett Fisher, Group Executive Producer
Sydney Jow, Producer
Alesa Blanchard-Nelson, Director, Business Affairs
Emilly Tan, Business Affairs Manager
Nana-Saa Kessie, Public Relations Associate
Starcom
McKenna Calhoon, Associate Director
Carly Brunjes, Marketing Strategist & Media Manager
Alison Brod Marketing + Communications
Brooke Scher Mogan, Executive Vice President
Adrianna Lauricella, Senior Vice President
Erika Berg, Account Director
Sarah Pressler, Account Supervisor
Jessica Fineman, Junior Account Executive
SUMMARY
Kraft Singles was taking a hit from fancy cheeses. To reclaim attention for what makes our OG, American Cheese, special, we went head to head with the competition. Our audience’s preference for hip hop unlocked the perfect, culturally relevant forum for an aggressive takedown: Battle Rap. By partnering with an influential voice in the social battle rap space, illmac, we challenged fancy cheese in a full-scale rap battle and won. In addition to millions of views, we saw an impressive three weeks of dollar sales growth and increased sales velocities.
