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ACURA
Chiaki’s Journey: The Sequel

RAN IN: United States

CLIENT
American Honda Motor Company


AGENCY
MULLENLOWE U.S. *Lead Agency



SUMMARY

The Acura Integra Type S was the long-anticipated sequel to our Type S performance vehicle series. Instead of ads, we leveraged our brand’s cultural IP (intellectual property), launching a sequel to our own original four-part anime series– Chiaki’s Journey. We delivered on the emotion and excitement our audience craves both behind the wheel and the screen. Market Share: +18pp Lead Generation: +112% Awareness of Type S Badge: +2.5pp Awareness of Chiaki’s Journey: +15pp Familiarity of Chiaki’s Journey: +21pp Organic social following: 216% over target Video Views: 73% over target

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Mobile,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,OOH – Billboards,OOH – Other Outdoor,Sponsorships – Entertainment,Sponsorships – Sports,User Generated Content & Reviews

Language: English