CLIENT
Boar's Head
Andrew Neuman, Director of Brand Experience – Shopper Marketing & Brand Strategy
Liz Ward, Vice President, Marketing
Ben Heding, Sr. Manager Brand Experience & Strategy
Nick Hopkins, Director of Shopper Marketing
Morgan Allen, Manager, Brand Experience + Retail Marketing
Stephanie Sherman, Brand Manager
Paul Birutis, Manager, Regional Marketing
Cary Schwartz, Sr Manager, Brand and Retail Marketing
Barry Cohen, Manager, Regional Brand Manager
AGENCY
Laura Bermond, Group Account Director
Heather Hale, Client Service Director
Michelle Shia, Executive Creative Director
Sandy Stein, Executive Creative Director
Kyle Grummun, Group Creative Director
Phil Schildgen, Associate Design Director
Kelley Kelley, CX Planning Supervisor
Christy Pugh, Analytics Director
Tanya Greene, SVP, Group Management Director
Stephen Miller, Chief Marketing Officer
Saara Carissimi, Sr Art Director
Ben Loht, Creative Director
Select Design
Marley Kraft, Account Director
Mode
Horizon Media
SUMMARY
Boar’s Head How2Charcuterie program came in when no major player was owning the board in retail. We helped shoppers overcome their decision paralysis and aided in inspiration for the char-curious. Objectives were to grow sales, reach a new consumer, get them to try and get our mnemonic easy-to-follow creative up in-store.
Our sales grew in our top retailers, we increased both trial and repeat at major participating retailers, thanks to having increased ACV distribution of display – plus, targeted media exceeded all benchmarks!
