CLIENT
Workday
Eugene Bordegray, Vice President, Executive Creative Director
Erik Petersen, Senior Director, Global Advertising Strategy and Operations
Jessica Cuebas, Global Advertising Lead, Brand Experience
Dena Weatherhead, Senior Media Manager
Julie Schiappa, Principal, Global Brand and Advertising
John Deignan, Executive Creative Director
Jole Simmons, Senior Art Director
Joe Green, Creative Director
Kylie Ambrose, Senior Global Brand and Advertising Manager
Michelle Miles, Senior Media Manager
Allison McCarty, Public Relations Lead
Nitya Polipalli, Advertising Manager
Angela Stark, SVP, Performance Marketing
Christine Cefalo, Marketing & Communications Advisor
Pete Schlampp, Chief Marketing and Strategy Officer
Samantha Stuart, Senior Director, Media Center of Excellence
AGENCY
Jared Gruner, Head of Strategy
Madeline Gore, Senior Strategist
Lisa Bright, Chief Creative Officer
Efren Gonzalez, Executive Director
Hanah O'Hara, North America President and Chief Creative Officer
Dan LaRusso, Group Managing Director
Rachel Quimby, Account Supervisor
Christine Montaquila, Group Creative Director
Chris Turner, Executive Creative Director
Dave Loew, Executive Creative Director
Hannah Daniel, Senior Copywriter
Abigail Todd, Senior Art Director
Kate Brooks, Senior Vice President
Luisa Touassa, Director, Social Strategy
Gloria Patterson, Associate Director, Social Strategy
Seng Rimpakone, Executive Producer
Sarah Weinstein-Bacal, Senior Producer
Jessica Nugent, Head of Production Services, North America
Michael Freeman, Executive Producer, Digital Production
Merkle
Michelle Mukherjee, Vice President, Media
Michelle Beltran, Associate Media Director
Michelle Francisco, Associate Media Director, Las Vegas
Erin Davies, Integrated Media Planner
SUMMARY
For enterprise software company Workday, focus on HR helped bring blockbuster success in the company’s first 15 years, with over 100% YoY leads growth. But as it matured, growth plateaued, revealing that its HR strength was holding the company back from the broad relevance required to drive expansion. By helping Workday untether from its limited reputation as an HR specialist, ‘True Rock Stars of Business’ helped bolster brand consideration +65%, reversing five years of slowing leads growth into +50% upside and greater recognition for Workday’s broader product portfolio. Rock on!
