AGENCY
Tim Schatz, VP Director of Analytics
John Jamison, Director of Analytics & Engineering
Kevin Dragomir, Analyst
Jeremy Cobb, VP Director of Digital Platforms
Tiffany Fettig-Pante, Group Media Director
Michael Ramirez, Senior VP Media Director
Chris Cronin, Senior VP Group Account Director
Trey Curtola, Chairman
Dallas Baker, VP Executive Creative Director
Jenice Tupolo, Senior Copywriter
Sophia Pellicoro, Executive Producer
Jeff Gin, Senior Production Designer
Ajay Reddy, Motion Graphics Artist
Steph Relova, Account Supervisor
Carlos Sanchez, Senior Account Executive
Max Tenhoff, Account Supervisor
Griffin Knorpp, Account Executive
SUMMARY
Toyota needed to recover lost market share due to the impact of COVID-19, and its position as the top seller for the Northern California region.
Enter the Sales Match Back System. Combining Toyota’s first-party data with the data we collected showed us how to better target potential buyers. We could follow the path buyers take through the sales process and adjust our ads accordingly.
Toyota recaptured leading market share, while decreasing cost per sale for first-party audiences by a resounding 87% while increasing spend for the same audiences by 80%.
