CLIENT
Mars Chocolate North America
Rankin Carroll, Chief Brand & Content Officer, MARS Wrigley
Marissa Beck, Senior Director, Brand and Content
Chris Brody, Marketing Director, Global Content Architect
AGENCY
BBDO New York (United States of America) *Lead Agency
Enda Conway, SVP Head Of Connections Planning
Yin Chung, EVP, Group Planning Director
Ashley Gill, EVP, Senior Director
Maya Iwata, Senior Art Director
Benner Rawley, Senior Copywriter
Grace Hargrave-Thomas, VP, Account Director
Melissa Reisman, Account Director
Luiz Sanches, Chief Creative Officer
Derek Zimmerman, VP, Group Director of Marketing Science
Dexter Blumenthal, Planning Director
Mark Lester, SVP, Project Management Director
Kirsten Flanik, President, CEO
Leah Baumgarten, Account Manager
David Povill, Executive Creative Director
David Cuccinello, Executive Creative Director
Jong Yeu Wu, Designer
David Lubars, Chief Creative Officer, BBDO Worldwide
Weber
Ketchum
Tracy Locke
Essence Mediacom
Essence Mediacom
Essence Mediacom
SUMMARY
Our characters had recently been part of multiple cultural conversations. But, in the lead up to Super Bowl, it was time to turn up the heat. Creating a moment of brand fame and a platform for the most successful SB campaign in M&M’S history.
Uniting America behind the common goal of getting the beloved Spokescandies back, we surpassed business goals, drove huge brand fame and made the brand even more relevant to a younger audience.
