CLIENT
The Home Depot
Molly Battin, Chief Marketing Officer
Marshall Weiss, Senior Director, Enterprise and Category Marketing
Rachel Blomberg, Sr. Manager – Workshops & Regional Marketing
AGENCY
Bob Estrada, EVP, Business Lead
Nicole Granese, Chief Strategy Officer
Jennifer Green, SVP, Strategy Director
Mike Hanley, SVP, Creative Director
Mallary Goad, Associate Director, Business Operations
Jacob Scott, Senior Copywriter
Robert Hajek, Senior Art Director
James Young, EVP, Head of Digital Production
Alisha Tene Bunting, Interactive Producer
IF7
James Drake, EVP, Head of Brand Partnerships
Matt Rogers, VP, Brand Partnerships
Aidan Schreiner, Coordinator, Partner Experience
SUMMARY
For 26 years, The Home Depot has inspired tomorrow’s DIYers with our in-store Kids Workshops, a fun, learn-by-doing experience that encourages creativity and skill-building.
These days, kids are also building on Roblox. So we built a store inside Redcliff City, a popular game on Roblox, and recreated our in-store Kids Workshops experience virtually.
And build they have, by the millions! Our Kids Workshops in-store attendance increased in a big way too, with double digit lift to reported attendance driven by the millions of our new Roblox Kids Workshops players.
