CLIENT
Tubi
Tubi TV
Farhad Massoudi, Founder
Nicole Parlapiano, Chief Marketing Officer
Yujin Chi, Director, Brand Marketing
Brittany Helms, Coordinator, Marketing Operations
Jeff Campbell, Director, Media Strategy
Charly Hillman, Director, Social Media
Seth Shamban, Sr. Social Media Manager
Seana Sullivan, VP, Communications & Publicity
Andrea Lamelas, Director, Communications
Robert Gottlieb, President, Marketing FOX Sports
AGENCY
Mischief @ No Fixed Address *Lead Agency
Greg Hahn, Co-Founder and CCO
Kerry McKibbin, Partner & President
Bianca Guimaraes, Partner & Executive Creative Director
Kevin Mulroy, Partner & Executive Creative Director
Jeff McCrory, Partner & Head of Strategy
Edward Gunn, Group Strategy Director
Hannah Hugeback, Strategist
Vanessa de Beaumont, Senior Copywriter
João Viégas, Senior Art Director
Will Dempster, EVP Head of Production
Amy Wertheimer, Executive Producer
Tyler Harris, Managing Director
Justine Yucesan, Account Director
Madeleine Vonderhaar, Senior Account Executive
Oliver McAteer, Partner & Head of Development
Vayner Media
SUMMARY
Tubi was a brand that virtually nobody knew about and whose revenue was stagnant.
The only way to stand out in the streaming wars was to disrupt.
So we disrupted the entire Super Bowl - creating one spot that told our brand’s distinctive point of view on content with no dialogue or celebrities, and another which in 15 seconds pranked a nation.
Through disruption, Tubi became the top trending brand on Twitter, increased viewing time by 38%, almost doubled brand awareness, and drove successive quarters of record revenue growth.
