CLIENT
Tubi
Tubi TV
Farhad Massoudi, Founder
Nicole Parlapiano, Chief Marketing Officer
Yujin Chi, Director, Brand Marketing
Cynthia Clevenger, Vice President of Sales Marketing
Jeff Campbell, Director, Media Strategy
Erica Oropeza, Senior Manager, Event Marketing
Brittany Helms, Coordinator, Marketing Operations
AGENCY
Mischief @ No Fixed Address *Lead Agency
Greg Hahn, Co-Founder and CCO
Kerry McKibbin, Partner & President
Bianca Guimaraes, Partner & Executive Creative Director
Kevin Mulroy, Partner & Executive Creative Director
Jeff McCrory, Partner & Head of Strategy
Edward Gunn, EVP Strategy
Hannah Hugeback, Strategist
Will Dempster, EVP Head of Production
Hunter Fine, Creative Director
Carl Peterson, Associate Creative Director
Hannah Berling, Art Director
Aubrey Estes, Copywriter
João Viégas, Senior Art Director
Tyler Harris, Managing Director
Kelsey Brown, Account Director
Madeleine Vonderhaar, Account Executive
Vayner Media
SUMMARY
Tubi is free, so generates all revenue from ad sales. We needed a way to engage with media-buyers, showing them that we had unique audiences watching our shows.
Instead of going to one of the many media conferences Tubi decided to prove that we have content for the nichest of audiences.
Media buyers themselves.
Tubi created 3 short-films, all with media-buyers as their stars - and used guerrilla marketing to launch it at NY’s largest media conference.
This saw record revenue highs, professional usage and brand familiarity for Tubi.
