Astellas Pharma

Jill Jaroch, Senior Director Marketing, Women’s Health Marketing
Karen Keller, Associate Director, Women’s Health Marketing
Jeanine Gallagher, Associate Director, Women’s Health Marketing
Annette Grinnell, Assistant Marketing Director, Women’s Health Marketing
Christopher Boehme, Senior Manager, Women’s Health Marketing
Brent Rankin, Senior Manager, Women’s Health Marketing
Mark Schwitzenberg, VP, Marketing

Saatchi & Saatchi Wellness *Lead Agency

Kathy Delaney, Chief Creative Officer
Carol Fiorino, EVP, Creative Director
Allyson Sandler, Associate Creative Director, Copy
Mae Cheng, VP, Group Account Director
Jennifer Shirley, President
Kim Ketchell, EVP, Relationship Lead
Charlotte Thorpe, Account Director
Alondra Carranza, Senior Project Manager
Kerry Stevens, Associate Creative Director, Art
Chuck Kinsinger, SVP, Executive Producer
Sandra Locke, Director, Senior Art Producer
Talia Levine, Senior Copywriter
Rachel Thomas, Senior Art Director
Chaz King, Digital Art
Kevin Knox, SVP, Data and Analytics
Kristen Mutascio, VP, Technology Director
Robyn Doane, VP, Experience Strategy
Amanda Becker, Senior Social Strategist

Publicis Health Media

Jan Weinstein, EVP, Media Client Lead Strategy
Jaime Morelli, SVP, Media Client Lead Strategy
Tyler Nall, Group VP, Platform Strategy
Sarah Fish, Associate Director Media, Strategy
Mike Danforth, VP, Business Intelligence
Jacob Cohen, Senior Associate, Media Strategy
Steph English, Director, Platform Strategy
Manisha Maday, Director, Business Intelligence

Women have suffered silently with hot flashes and night sweats. We helped them understand it’s a real medical condition with a real name, Vasomotor Symptoms (VMS), validating their experiences. The Heat on The Street campaign leveraged real women having real conversations in an engaging way to put a taboo topic front and center. We created Pharma Firsts, from being the first mention of menopause during the Super Bowl to the first menopause ad on TikTok Pulse. We broke benchmarks, raised awareness, increased search, and got women talking to their doctors.