AGENCY
Atit Shah , Creative Chief Officer
Sue DeSilva, Executive Vice President
Jessica Bergstresser, VP, Group Creative Director
Danny Cordella, VP Creative Director
Dana Haddad, Senior Art Director
Samantha Hodian, Senior Art Director
Tim Cahill, Senior Copywriter
Jason Ziehm, Senior Copywriter
Enrike Grageda, Associate CopywriterAnna Prebluda, VP Group Director Executive Producer
Amber Harris, VP Group Director Executive Producer
Shivang Chopra, Senior Producer
Andrew Klein, Director
Effie Speridakos, Director
Annie Cardley, Senior Editor
Collin Kriner, Producer
Kelly Mackey, Producer
Dan Bowhers, Colorist
Jonathan Arce, Senior Creative Designer
Leanne Stark, VP Group Account Director
Gab Candelieri, Account Manager
Bethany Bayer, SVP Creative Strategy
Patrick Ferguson, Associate Director, Social Strategy
Georgie Wynn, Senior social strategist
Clayton Conness, Strategist
Maura Sweeney, Associate Director Project Management
Ryan Mulvihill-Pretak , Manager, Data and Analysis
Audrey Schappler, Analyst, Data and Analysis
Ghewa Taha, Senior Art Director
Nicole Capone, Associate Director, Project Management
SUMMARY
For Lenovo’s 2022 back-to-school campaign, we were tasked with beating last year’s performance: increasing both traffic and revenue by at least 25%. To accomplish this, the campaign aimed to rekindle students’ relationship with their tech after years of stressful remote learning. Proudly declaring “However you tech, Lenovo has you covered,” the campaign successfully beat sales goals, delivering a +123% increase in traffic to Lenovo.com and a +66% increase in revenue compared to last year's back-to-school campaign.
