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Itching For Help
Zoetis Itching for Help Reddit Campaign

RAN IN: United States

CLIENT
Zoetis


Ogilvy Health

Courtney Flynn, Paid Social Supervisor
Yeonheee DeLorenzo, Senior Media Director, Lead of Channel
Erick Cedeno, Paid Social Planner
Satyen Rao, Creative Director

AGENCY
Ogilvy Health *Lead Agency

Courtney Flynn, Paid Social Supervisor
Yeonheee DeLorenzo, Senior Media Director, Lead of Channel
Erick Cedeno, Paid Social Planner
Satyen Rao, Creative Director


SUMMARY

All dogs scratch, lick, scoot, and roll. If it’s frequent, they may have allergic itch. Zoetis is on a mission to educate millennials about these signs so they can ask their vet for treatment. This message was deployed on Reddit via video ads that demonstrated these behaviors in engaging ways to drive users to ItchingForHelp.com to learn more about the signs of allergic itch and treatments. The campaign drove 67k new users to the site and outperformed Reddit CTR and CPC ad benchmarks by 13% and 32%, respectively. Not applicable

CASE VIDEO


Language: English