Heinz

Ashleigh Gibson, Head of Marketing & Strategy
Shelly Porter, Brand Manager, Heinz
Alyssa Cicero, Brand Manger, Heinz
Lizzy Goodman, Associate Brand Manager, Heinz
Jenna Thornton, Director of Communications & PR, North American Brands
Sema Dibooglu, Senior Marketing Analyst

Starcom (United States) *Lead Agency

Emily Jacobson, Director
Eric Levin, Chief Content Officer
Karyn Labbe, Associate Media Director
Katelyn Van West, Supervisor
Amina Ahmed, Associate Director

Wieden+Kennedy New York *Lead Agency

Kirstie Maryott, Strategy Director
Lee Ford, Strategist
Mark Malloy, Comms Planning Director
Liana Holland, Senior Social Strategist
Price Manford, Account Director
Carina Polini, Management Supervisor
Kevin Kaminishi, Associate Creative Director
Katie D'Agostine, Associate Creative Director
Miriam Charry, Account Supervisor
Camila Rodriguez, Project Manager
Hayley Fiorentino, Studio Artist
Joe Bae, Brand Strategiest
Zack Plutzer, Brand Strategist
Alex Nguyen, Strategy Director
Christine Santora, Creative Director
Will Binder, Creative Director

Publicis Experiences

Heather Casteel, VP Production
Kali Blechle, Senior Producer

ICF Next

Firework

When Heinz Ketchup needed to engage families and boost sales outside the key summer season, our spirits led to Halloween. And since Halloween is rooted in putting on a disguise and becoming someone else, it was a perfect moment for the brand to do the same. As Heinz Tomato Blood our strategy was simple – If you have Heinz, you have a costume. Building a live experience, the “Heinz Halloween Store,” we super-charged family ketchup costume creativity. Extending the experience nationwide, we hosted a never-been-done-before shoppable livestream, delivering spook-tacular results.