CLIENT
Keen Inc.
Steve McCallion, Chief Marketing & Creative Officer
Robin Skillings, Global GM, Utility
Kevin Oberle, Insights & Engagement Lead, Utility
Dana Schwartz, SVP, Global Direct to Consumer & Digital
Went Knipe, Art Director
Krista Kopina, Sr. Social Media Manager
Danielle Summers, Director of DTC, Performance Growth Marketing
Hunter Petterson, Director of Creative Operations
Katie Weltner, Sr. Creative Project Manager
AGENCY
Michelle Millar, VP, Group Director Media & Activation
Sara Theis, Account Director
Kaila Kissinger, Integrated Media Supervisor
Melissa Master, Senior Integrated Media Strategist
Emily Nordloh, Integrated Media Planner
Sabrina Bernard, SEO & Analytics Specialist
Tyler Behm, Assistant Account ExecutiveDavid Pollard, VP, Client Leadership
Chris Buhrman, Executive Creative Director
Mike Stefaniak, Chief Strategy Officer
Pat Hanna, Interim Executive Creative Director
Jillian Turbessi, Senior Art Director
Mike Betette, Senior Copywriter
Michael Joyce, Head of Production
Maddy Margulis, Designer
Ashley Mahurin, Designer
Brad Rochford, Director, Photography and Videography
Punch PR
Dave Racine, Founding Partner
SUMMARY
Not all work boots are created equal. Neither are all work sites. So KEEN Utility makes footwear for everything from heavy-duty construction sites to weekend DIY-ers. But how do you make sure you’re getting the right boot in front of the right wearer? We broke our audience down by job titles—thousands of ‘em—and showed that we not only understand their job, we understand their life outside of work. By targeting them throughout their daily lives, we increased sales 35%, proving that KEEN Fits You Better. The Whole You.
