Global Blood Therapeutics

Naseem Ehsan, Omnichannel Digital Lead
Adam Roberts, Sr. Manager, Digital Marketing

Butler/Till *Lead Agency

Mia Duarte, Senior Integrated Planner
Katie Kester, Integrated Planning Manager
Lilly Karak, Information Analyst
Danielle Fox, Integrated Planning Director
Jack Hale, Director of Business Development
Stephanie Alexander, Senior Account Director
Nicole Hamlin, Group Director, Integrated Planning
Krista Pino, Channel Manager, Social
Carlos Villanueva, Programmatic Manager
Tosin Purdie, Senior Account Executive
Christina Healy, Sr. Video Specialist
Morgan Olek, Senior Publisher Direct Specialist
Andrew Hataway, Integrated Planner
Katie Koewler, Channel Manager, Paid Search
Maggie Leathersich, Programmatic Channel Director
Nick Morticelli, Sr. Video Specialist
Gina Whelehan, Channel Director, Video
Michael Deichmiller, VP, Client Engagement
Gulshan Fazal, Programmatic Specialist
Laura Bowman, Associate Paid Search Specialist
Michelle Roe, Channel Manager, Video
Gabrielle Davis-Jones, Social Media Specialist
Taylor White, Social Media Specialist
Lyssa Hayward, Associate Programmatic Specialist
Andrew Scott, Senior Copywriter
Abby Dye, Interactive Designer
Christine Mackey, Director of Creative Production

Riester RX *Lead Agency

Tom Ortega, Chief Creative Officer
Samara Byrne, Senior Content Producer
Brooke West, Senior Designer
Kelly Tappan, Account Director

Through delivery of mission-driven messaging in trusted channels favored by a younger audience, we created an authentic connection with a rare patient population contending with a shorter lifespan – inspiring this underserved audience to act rather than suffer in silence. Our campaign overdelivered on the patient reach goal by +136%, and in the first 9 months of 2022, doubled our community engagement. Most importantly, 77% of diagnosed patients reached by our campaign visited their doctors within a month post-exposure – leading to valuable treatment conversations and improved quality of life.