Nissan North America

Allyson Witherspoon, Vice President and Chief Marketing Officer, Nissan U.S
Erich Marx, Director Marketing Communications
Ty Webb, Senior Manager, Brand Marketing
Jennea Lee, Senior Planner, Brand Marketing and Communications
Phil O'Connor, Director, Precision Marketing, Activation and Data Innovation
Colleen Boldon, Director, Customer Experience and Digital Platforms
Yetunde Faparusi, Director, Brand Marketing and Strategy

Nissan United TBWA\CHIAT NY *Lead Agency

Dave Banta, Executive Creative Director
Mike Blanch, Group Creative Director
Scott Kavanagh, Managing Director
Val Tyll, Brand Business Lead
Leslie Stone, Chief Strategy Officer
Elliott Bastien, Executive Strategy Director, Strategy and Innovation
Victoria Tabio, Strategy Director, Social Branding
Steve Walsh, Business Lead, National Planning, Partnerships and Activations
John Doris, Head of Integrated Production
Sumer Friedrichs, Group Executive Producer
Alyssa Fishman, Associate Creative Director
Barney Baxter, Business Director
Sarah Hoffmann, Business Manager
Rachel O'Malley, Business Affairs Manager
Katherine Udeze, Social Business Lead
Dan Brenikov, Executive Strategy Director, Social and Digital
Kim Harris, Social Business Director
Nancy Ly, Social Business Manager
Averrey Jencka, Strategist, Social Branding
Darian Forh, Multicultural Business Lead
Andy Galvin, Director, Product Integration
Sara Wilson, Executive Director, Media and Integrated Programs
Cynthia Hack, Managing Director, Integrated Investment
Adam Young, Senior Director, Digital Media
Mike Polvere, Optimum Sports, Associate Director
Jenni Melville, Senior Account Manager, Web & Technology
Steve Savic, Executive Creative Director, Web & Technology
Brynn Harris, Account Director, Activation
Jamie Westerman, Manager, Marketing and Business Intelligence

In a world dominated by auto brands with big budgets, an underdog wanted to stand out. Nissan turned up to Super Bowl LVI with a commercial built just like a blockbuster movie. We generated excitement just like they do in theaters: a celebrity cast, posters, trailers, even action figures. And the results were… explosive: #1 auto ad recall, #1 auto video views,#1 auto online search,#2 auto social conversations. In under a month, Nissan got their Hollywood ending, climbing from 6th to 5th place in terms of market share.