Best Western Hotels & Resorts

Dorothy Dowling, CMO and SVP
Patrick Campbell, Senior Director of Advertising
Brad Hotchkiss, Senior Manager of Digital Marketing
Jay Hubbs, VP of Marketing, Advertising, Analytics and Innovation

PMG *Lead Agency

Price Glomski, EVP
Stephanie Dworak, Senior Account Director
Katherine Egan, Account Supervisor
Madison Comstock, Programmatic Lead
Grace Weselak, Social Supervisor
Brianna Lutrell, SEM Lead

Koddi

Blair Roche, Director of Client Services

We helped Best Western Hotels & Resorts lead the travel recovery by using historical and real-time data to take innovative approaches to media strategy, planning and buying at a time when the entire industry had been upended by COVID-19. Guided by a data-driven strategy, Best Western reaped first-mover advantages and predictively activated and engaged travelers through an integrated campaign while competitors wavered and lost bookings.