Alpha Foods

Cole Orobetz, Chief Executive Officer
Kierstin De West, Chief Marketing Officer
Arinn Ryan, Director of Marketing
Emma Houghton, Senior Digital Manager
Shingly Lee, Brand Manager

Mischief@NoFixedAddress Inc. *Lead Agency

Greg Hahn, Chief Creative Officer
Kerry McKibbin, President
Kevin Mulroy, Executive Creative Director
Bianca Guimaraes, Executive Creative Director
Jeff McCrory, Chief Strategy Officer
Nimisha Jain, SVP of Strategy
Tyler Harris, Group Account Director
Will Dempster, EVP Content
Hunter Fine, Creative Director
Jimmy George, Senior Strategist
Sabrina Saccente, Designer
Deven Sportelli, Account Executive

No Fixed Address Inc.

Annekatrin Müller, Project Director
Pier-Philippe Rioux, Senior Graphic Designer
Adam Kendal, Front End Developer
Douglas Glover, Full Stack Developer
Radek Zajkowski, VP Technology
Sean Froese, Analytics Lead
Deleke Aromolaran, UX Architect
Eric Smith, Editor and Colourist
Louanne Chan, Post Producer
Soo-Hon Kim, VFX Artist

Strike Anywhere

Pete Marquis, Director
Victoria Guenier, Executive Producer
Michael Begovich, Producer

Oso Audio

Taste is the #1 barrier to trying plant-based. Americans simply don't want to believe that something made from veggies can taste like meat. But Alpha’s meat alternatives really do. To prove that our products were truly indistinguishable from the real thing, we did the unthinkable - we invited ‘accidental’ vegans, who had been unwittingly duped by Alpha into becoming plant-lovers, to sue us for damages by joining a Class Action Lawsuit. The campaign generated 27% increase in sales, 218M impressions, a 10X increase in search and 7X increase in web-traffic..