Great Wolf Resorts, Inc.

Brooke Patterson, Chief Marketing Officer
Bill Nordin, Director of Brand + Insights
Gaurav Kane, Head of Media and CRM Marketing
Justin Cox, Creative Director of Design
Christie Savery, Director of Integrated Marketing Communications
Alex McCown, Senior Writer
Jason Lasecki, VP, Corporate Communications
Michael Ibe, Manager, Social Media Marketing
Cassidy Lacy, CRM Email Marketing Manager
Alison Hoesli, PR Manager
Kristen Kao, Integrated Marketing Project Lead

Erich and Kallman *Lead Agency

Eric Kallman, Co-Founder & Chief Creative Officer
Steve Erich, Co-Founder & President
Patrick Newman, Creative Director/Writer
Rob Stone, Creative Director/Art Director
Kate Frazier, Director of Brands
Jack Moran, Senior Designer
Olivia Baker, Executive Producer
Kati Haberstock, Executive Director of Production Operations
Art Ross, Account Manager
Shayla Thomas, Account Manager
Sarah Bolding, Director of Brands
Aaron Hirsch, Copywriter
Alyssa Trocina, Art Director
Sofia Aguilar, Associate Producer
Jessica Blumberg, Head of Media & Co-Founder, hunterblu media

HORIZON NEXT

Ken Nippes, EVP, Managing Partner, Business Solutions
Heather Giudice, VP, Managing Director, Business Solutions
Lucas Carra, Director, Business Solutions
Brittany Schoonover, Associate Director, Social Strategy
Annie Plotkin, Supervisor, Social Strategy
Angelina Moore, VP, Director, Video Investment
Zoe Gonzalez, SVP, Director, Video Investment
Kayla Schwartz, VP, Digital
Samantha Rettie, Media Director, Digital
Cameron Saar, Associate Media Director, Digital

Penta (formerly Decode_M)

Kari Kurbatsky, Vice President of Client Strategy

Likeable Media

Lindsey Cosner, Associate Account Director
Emily Blumette, Creative Director

Great Wolf Lodge needed to reinvigorate their brand: the brand’s unaided awareness was very low. To drive business in a category dominated by big-name players, we created a breakthrough campaign to stay top-of-mind with families who see travel as a way to spend meaningful, distraction-free time together. The campaign brought the Great Wolves to life and invited families to “Strengthen the Pack” at Great Wolf Lodge. In the 3 months since launch, we outpaced benchmarks: doubling awareness, blowing past revenue goals and brand target metrics months ahead of schedule.