AGENCY
Larry Platt , EVP Executive Creative Director
Danny Rodriguez , EVP Executive Creative Director
Chioma Aduba , EVP Head of Business Leadership
Sarah Watson, EVP Global Strategy Director
Mark Forsman, Creative Director
Vinny Garbellano, Creative Director
Cordelia Kipp , Senior Producer
Justin Ballheim, SVP Group Strategy Director
Elyssa Friedman, VP Account DirectorMargaret Webber , Senior Copywriter
Mathew Guerra , Account Supervisor
Allie Burton, Account Executive
Kyla Jackson, Associate Strategist
Kathy Roekthanom, Associate Director of Project Management
Emma Bhayani, Copywriter
Evan Kirby , Art Director
MRM
Grant Rosen, Account Director
Rebecca Kluin, SVP Global Brand Account Director
Lisa Goldberg , VP Social Strategy Director
Momentum
Erin McGivney , VP Group DirectorKirby Johnston, Director of Business Leadership
Access Brand Communications
Mary Burke, Account Supervisor
Maisie Heine, Senior Account Executive
Matthew Schwartz, VP Group Manager
SUMMARY
Lysol is known for killing 99.9% of germs – so when Covid hit, it was flying off shelves. But to live up to our purpose of helping keep your loved ones illness-free, we had to do more. Because Lysol kills germs on surfaces, but Covid primarily spreads through the air.
So we empowered people with What It Takes to Protect, from vaccines to classroom healthy habits. As a result, Lysol is significantly more associated with “illness protection” vs. our #1 competitor.