Unilever

Mayra Azcona, Director Omni Shopper Marketing
Mary Drapp, Drug Channel Shopper Marketing Lead
Kevin Mallum, Team Lead - Walgreens
Tiffany Daniel, Head of Health and Beauty Division - Customer Development
Jayme Jansky, Head of Omni Shopper Marketing
Chelsea Lauderback, Customer Business Manager
Ashleigh Mccourt, Customer Business Manager
Matt Mcgurgan, Customer Business Manager
Beth Lipschitz, Customer Business Manager
Stefania Kartsounas, Customer Business Manager

Arc Worldwide *Lead Agency

Tracy Slinkman, Account Director
Kelly North, Account Supervisor
Katie McElligott, Creative Director
Kelvin Hill, Associate Creative Director
Jessica Bydlak, Strategy Director
Genna Carlson, SVP, Account Director
Briana Caraballo, Senior Project Manager
Rachel Duncker, Executive Producer
Alma Klein, SVP, Creative Director
Lauren Elliott, SVP, Strategy Director
Susan Laesch, VP, Client Operations Director
Brittany Nguyen, Senior Digital Art Director
Genna Tardi, Senior Copywriter
Loren Parker, Junior Copywriter
Sophia Presutti, Art Director
Sarah Hall, Senior Art Director
Erin Pearson, Associate Creative Director

Mindshare (United States)

Robbie Corrigan, Associate Director
Bryan Marek, Manager
Hannah Perlick, Associate

Captiv8

Carley King, Brand Manager
Allison Spence, Manager, Business Strategy and Success
Rachelle Badalian, Associate Brand Manager
Bryce Adams, Senior Director, Partnerships

Unilever knows that beauty comes in all shades, but the aisles of Walgreens weren’t reflecting that. Our challenge? Multicultural shoppers were seeing promotional tags – not themselves - when they shopped the Beauty & Personal Care (BPC) aisles at Walgreens. To revolutionize their experience, Unilever partnered with Walgreens to share previously unheard beauty stories. We called it Untold Beauty. As these stories unfolded, shoppers saw themselves in the aisles, instead of those promotional tags.  And as the voices of our shoppers rose, so did our brand sentiment and our sales.