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Country Archer Provisions
Calling All Grassholes

RAN IN: United States

CLIENT
Country Archer Provisions

Jeffrey Wong, VP of Marketing
Jennifer Swift, Senior Brand Manager
Carter Crenshaw, Brand Manager
Chris Wright, Founder
KyLynn Richey, Graphic Designer
Laura Savage, Associate Director

AGENCY
Country Archer Provisions, USA *Lead Agency



Honeymoon Productions *Lead Agency

Noah Clark, Founder & Executive Creative Director


Rachel Kay Public RElations

Natalie Terashima, Managing Partner


SUMMARY

The challenge was gigantic. We needed to win consumer mind space against a $1.8 billion behemoth 45x bigger than us and in 96,000 more stores. Country Archer created a risky and provocative campaign utilizing clever wordplay, “Calling All Grassholes” to drive awareness of its brand point of difference and ultimately drive sales. The results were outstanding, with sales growing at 10x the category average and outshouting the behemoth by twice as much in share of voice, all done on a tin pot budget less than $500,000.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Short Video (:15-3 min.)

Language: English