CLIENT
United States Postal Service
Chris Karpenko, Executive Director, Marketing
AGENCY
Lynn Lewis, Global CMO UM & Mediabrands
Dawn Reese, US President, UM & Mediabrands Content Studio
Michael Knopf, SVP, Client Business Partner
Laura Ernst, Partner, Operations
Jason Rosenbaum, Global CFO
MRM
Tina Braun, SVP, Group Creative Director
Tony Jones, SVP, Group Creative Director
Daniel Carlsson, SVP, Group Creative Director
UM Studios
Brendan Gaul, Global Chief Content Officer
Brett Henenberg, EVP, Global Head of Production
Eric Stein, Content Manager
William Hayden, Associate Producer
Joselle Galis-Hall, SVP, Group Content Director
SUMMARY
The United States Postal Service developed the film Dear Santa as a focal point for its 2020 Holiday marketing efforts to move sentiment and improve first choice preference. Dear Santa is a feature-length documentary film, from award-winning director Dana Nachman, about the 108-year-old Operation Santa program which pairs “Dear Santa” letters with gift-giving volunteers. Ultimately, the film showcases the dedication of USPS employees and the brand’s logistical innovation. As a result, USPS saw significant improvement in “first choice” and “preferred shipping company for the holidays.