CLIENT
OnStar
Laura Thornton, Director of Marketing, Global Connected Services
Casey Campbell, Digital Engagement Lead, Global Connected Services
Phil Colley, Digital Sales and Marketing
Lisa Schinderle, CRM & Performance Marketing Manager, Global Connected Services
John Moylan, CRM Assistant Marketing Manager, Global Connected Services
AGENCY
Silmo Bonomi, CCO
Clarence Bradley, CCO
Nat Resende, ECD
David MacKereth, ECD
Kari Shimmel, CSO
Nick Meyer, Director, Social Strategy
Steve Castro-Savich, Social Strategy
Matthew Perry, Associate Creative Director
Skyler Wilkes, Community Manager
Su Ha, Art Director
Jim Millis, Group Creative Director
Elmar Stewart, Art Director, Social
Jake Kidd, Associate Creative Director
Kiley Weber, Sr. Art Director
Melissa Treppa, Copywriter
Colin Padden, Director of Account Services, Detroit
Stephanie Lucido, Associate Design Director
Caitlin Kelly, Account Director
Martha Carter, Director, Integrated Production
Megan Niehiesel, Account Executive
Chad McLean, Account Supervisor
Marideth Tschirhart, Account Director
Julie Brundirks, Account Director
David Bloomquist, CRM Strategist
SUMMARY
As natural disasters occurred with unfortunate consistency, we saw an opportunity to push our crisis assist services further. So we activated OnStar Crisis Mode during Hurricane Ida – turning all of our marketing channels into lifelines - to help more people.
We successfully established the brand as a trusted voice in the emergency response space (named a “top account to follow” on Twitter), reinforced OnStar’s lasting commitment to safety/security (increasing followers, page visits, engagement) and helped keep more people safe – connecting them to help and loved ones.
