CLIENT
Anheuser-Busch
Tim Ovadia, Global Vice President, Stella Artois
Peter Van Overstraiten, Vice President Premium & Super Premium USA
Katherine Gruneisen, Head of Digital, Stella Artois USA
Lauren Denowitz, Head of Stella Artois Marketing, USA
Shay Bergman, Innovation Lead, Stella Artois USA
Robert Siegler, Trade Marketing Lead, Stella Artois US
Anna Pouschine, E-Commerce Lead, Stella Artois US
Laura Alito, PR Lead, Premium & Super Premium USA
Ralph Conserva, Media Lead, Premium & Super Premium USA
Matias Regenhardt, Experiential Lead, Stella Artois USA
AGENCY
Stuart Hammond, Palace Director
Lev Tanju, Palace Founder
Mosaic North America
The Mill
Control Tower Productions
SUMMARY
Stella Artois partnered with the European high-fashion brand, Palace Skateboards, to launch a co-branded collaboration called PALACE ARTOIS. PALACE ARTOIS partnership included a new fashion line, pop-up experiential pubs, a custom 16oz beer can, elevated home bar accessories and limited-edition chalice glassware. This strategic brand partnership broke through the noise with something unexpected that sold out in less than seven minutes while improving Stella’s brand relevancy and quality perceptions.