CLIENT
Spectrum Brands
Stephen Schwallie, Division Vice President, Global Marketing
Ryan Eilermann, Senior Director of Marketing
Matt Fowles, Senior Brand Manager
Luke Morris, Associate Brand Manager
AGENCY
Jon Hansen, Creative Director
Emily Daab, Senior Copywriter
Laura Duplain, Director of Account Management
Tracy Sykes-Long, Account Director
Angela Biebel, Director of Strategy
Christy Bockler, Senior Media Strategist
Mike McCormick, Chief Creative Officer
Andrew Dauska, Chief Executive Officer
Becca Van Ess, Project Manager
Marquita Parker, Digital Producer
Patrick Jones, Production Designer
Marrissa Scully, Motion Graphic Designer
Patty Ivey, Producer
Ashley Jones, Proofreader
Ash Warren, Developer
Bruton Stroube Studios
Andy DeVries, Editor
Brandon Voges, Photographer
James McKenzie, Director of Photography
Matt Siemer, Executive Producer
Steve Horne, Sound Editor
Tim Wilson, Director
SUMMARY
The Spectracide Flip & Go campaign was created based on an insight-driven strategy to provide an effective, easy-to-use insect control at home for the Optimistic Achiever Mom. The objectives were to increase awareness, drive sales and become a consideration in the buyer’s shopping journey. In the end, awareness increased 11.9%, and the campaign garnered $5.8 million in total sales and 90% of total category growth — all making the brand #1 in U.S. pest control.
