Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4

HomeGoods
Home Sweet HomeGoods

RAN IN: United States

CLIENT
HomeGoods

AGENCY
McCann NY *Lead Agency



Mindshare United States



Edelman New York



Merman



SUMMARY

During the pandemic, millions were spending more time at home. The home category exploded. As the category focused on creating more advertising, we aligned with emerging digital behaviors to reinforce the message that the HomeGoods experience was irreplaceable. Our bingeable, sitcom-style series positioned HomeGoods’ in-store experience as something so wonderful you might not want to leave. In the month after launch, consideration was not only up , but our series had garnered 10M total views and HomeGoods' YouTube subscribers base increased by 498%.

CASE VIDEO


Medium Featured On Video: Contests,Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Long Video (3+ min.),Digital Mktg. – Mobile,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Interactive / Website / Apps,Internal/In-Office Marketing,Public Relations,Retail Experience: In Store,Sponsorships – Unique Opportunity,TV,User Generated Content & Reviews

Language: English