Traeger Grills

Todd Smith, CMO
Hjalmar Hedman, VP, Brand Marketing
Alisha Draney, Marketing Director
Jason Alleger, Director of Consumer Insights & Strategy
Jesse Semchuck , Director of Acquisition
Jared Pippin, Senior Brand Director
Brian Madden, Consumer Insights Data Analyst

Zambezi, LLC *Lead Agency

Matt Sherman, Group Creative Director
Laura Stayt, Executive Director, Business Operations
Sean Daly, Account Director
Stephanie Ramos, Strategy Director
Stephanie Ramos, Sr Strategist
Jean Freeman, Principal + CEO
Chris Raih, Principal + Founder
Gavin Lester, Chief Creative Officer
Eugene Chang, Associate Creative Director
Kurt Gassman, Associate Creative Director
Matthew Wells, Account Director
Jill Burgeson, Chief Strategy Officer
Matt Babazadeh, Group Strategy Director
Stephanie Ramos, Director of Integrated Production
Matt Valdepena, Digital Producer
Stephanie Ramos, Producer
Grace Teng, Chief Media Officer
Kyle Zvacek, Group Media Director
Denise Gibbs, Associate Media Director
Stephanie Ramos, Media Supervisor
Stephanie Ramos, Media Planner
Stephanie Ramos, Assistant Media Planner

FIN Studios

Alex Cohn, Head of Content
Stephanie Ramos, Director
Stephanie Ramos, Director of Photography
Stephanie Ramos, Line Producer
Stephanie Ramos, Producer
Stephanie Ramos, Production Supervisor
Stephanie Ramos, Assistant Editor
Stephanie Ramos, Post Producer
Stephanie Ramos, EP, Post
Ling Ly, Head of Post

Traeger was a brand that was loved by grillers, but only known by few. So we unlocked what grillers loved about the product, and took it to the masses. “Welcome to the Traegerhood” showed how food, being the flavor of life, brings communities together. The campaign nearly doubled brand awareness, and outpaced category sales by 2x.