Ford

David Finnegan , Sr. Brand Content Manager
Andy Georgescu, US Head of Integrated Marketing Comms
Jim Mohnach, Tier 1 Media Manager
Emma Bergg, Director of Communications, PR

Wieden + Kennedy NY *Lead Agency

Newman Granger, Strategy Director
Eric Helin, Creative Director
Stuart Jennings, Creative Director
Alex McClelland, Art director
Jake Thompson, Copywriter
Mike Welch, Account Director
Phil Pennington, Account Director
Guy Campbell, Account Supervisor
Bianca Cochran, Senior Producer
Jordan Leinen, Senior Producer
Anna Beth Nagel, Business Affairs Manager
Irsis Cabral, Sr. Social Strategist
Kelechi Mpamaugo, Art director
Geoff Scoones, Comms Strategy Director
Hannah Kratky, Strategist
Rodrigo Nino, Producer
Carly Lissak, Comms Strategist
Nicole Formisano, Project Manager
Jessica Griffeth, Executive Producer
Alex Danks, Case Writer

Imagination *Lead Agency

Tim Stafford, Creative Director (Live Event)
Alistair Wilson, Managing Director, Global Ford Lead
Anthony Hickson, Executive Producer (Event)
Jennifer Grace, Account Director

Mindshare

Adam Mularski, Media Director
Kate Mozer, Manager, Planning
Jamie Risdon, Senior Planner, Media
Zaven Markarian, Planner, Media
Tatiana Blackman, Paid Social Manager
Jeff Christian, Paid Social Director

VMLY&R

Jake Bley, Connections Director, Social
Kariann Prewozniak, Connections Director, Social Strategy
Becks Davis, Integration Content Director
Kari Ryan, Associate Director, Social Strategy
Major Taylor, Connections Supervisor, Social
Louis Bilotta, Connections Supervisor, Social

In April 2021, nobody thought of Ford when they thought about EVs. But in electrifying the top selling vehicle in the U.S., the F-150, we knew Ford had a moment to redefine the rules of the electrification conversation by positioning itself as the brand building EVs for everyday Americans, not just Silicon Valley. On May 19th, 2021, we turned electric into lightning by revealing the F-150 Lightning to America. By June. Ford had captured the nation’s attention, tripled its reservation goal, and saw its stock price shoot upward.