CLIENT
Pizza Hut
Elyse Slayton, Director of Advertising
Amanda Rather, Marketing Manager
Courtney Moscovic, Senior Manager
Lindsay Morgan, CMO Pizza Hut
Ken Muench, CMO Yum Brands
AGENCY
Andrew Teagle, SVP, Chief Strategist
Jay Russell, Executive Creative Director
Tom Hamling, Group Creative Director
Lacey Bobo, Account Director
Becky Carrel, Executive Producer
sabia siddiqi, Group Account Director
Becca Dukarski, Account Supervisor
Julia MacDonald, Account Manager
Elizabeth Brown, Director of Account Operations
AK Sanford, Associate Creative Director
Frank Tamakloe, Associate Creative Director
Dylan Meagher, Associate Creative Director
Jane Choi, Senior Art Director
Josh Perry, Writer
Nick Adams, Writer
Michelle Grant, Associate Creative Director
Dominique Monet, Associate Creative Director
Neeti Newaskar, Group Strategy Director
Alyson Gaiser, Associate Strategy Director
Janice Suter, Director of Social Media
Alice Kozdemba, Senior Social Strategist
Gracen Cohen, Social Strategist
Jessica Pelzman, Senior Social Strategist
Kate Chartier, Producer
Ruba Abuomar, Associate Producer
Kelly Grant , Senior Print Producer
Ellen Anderson, Project Manager
Brandon Curl, Creative Director
Dale Austin, Creative Director
Chantal Kharas, Project Manager
David Matathia, SVP Business Strategist
Abbi Press, Senior Business Affairs Manager
Publicis Media
Chris Sparks, Senior Vice President of Media
Tracey Locke
Amelia Ambrose, Account Director
Collider Lab
Jessika Gomez-Duarte, Strategy Director
SUMMARY
Pizza Hut needed a renaissance. Years of mixed messages, a stunty, inconsistent menu and heavy discounting led to confusion, dissatisfied franchisees and sales declines. Most emblematic, Pizza Hut’s tagline was being used as an ironic joke on the Internet.
To reclaim our standing, we brought clarity back to the menu and messaging, and give employees and franchisees something to rally around: the Pizza Lover’s Pizza. It became an underlying element to everything we do, resulting in sales, satisfaction and the certainty that NO ONE will OutPizza The Hut ever again.
¦Pizza Hut needed a renaissance. Years of mixed messages, a stunty, inconsistent menu and heavy discounting led to confusion, dissatisfied franchisees and sales declines. Most emblematic, Pizza Hut’s tagline was being used as an ironic joke on the Internet.
To reclaim our standing, we brought clarity back to the menu and messaging, and give employees and franchisees something to rally around: the Pizza Lover’s Pizza. It became an underlying element to everything we do, resulting in sales, satisfaction and the certainty that NO ONE will OutPizza The Hut ever again.
